Mavens | Articles

4 days ago
5 min

Sarah Gross & Cass Mackenzie: Founding a Purpose-driven Agency

There’s a new breed of agency on the horizon and two female founders are at the forefront of this change. Introducing Storyfolk, a purpos...

7 days ago
3 min

Georgie Waters: Making A Statement On Sexual Harassment

There’s nothing Mavens appreciates more than defending our right to safe, respectful workplaces. Which is exactly what Sydney-based copyw...

Feb 19
3 min

Facebook’s Faceplant: Why Unfriending Aussie News Was a Dumb Move

By Leah Morris. On Thursday Feburary 18, Australian’s woke up to empty news feeds across every Australian media profile on Facebook. The ...

Feb 19
4 min

Joana Inch: Is Imposter Syndrome Holding Us Back Financially?

Brilliant women and their imposter syndrome: could combatting it help bridge the gender pay gap? Here’s a controversial question I’d love...

Jan 31
4 min

6 Resolutions to Make at Work in 2021

By Emma Edwards, The Broke Generation. At the start of a new year, most of us have some kind of stab at being a better person. Fitter, he...

Jan 27
4 min

Alicia Grabowski: Insights From the Newsroom

Former news reporter and Melbourne Press Club committee member Alicia Grabowski has done what many women in media consider at least once:...

Jan 21
6 min

Kylie Blatsis: How to Be Fabulously Confident in Any Scenario

One of the most important assets to any ad agency is a confident, strategic and steadfast individual to head up their client team. Kylie ...

Jan 21
7 min

Alicent Wong on Embracing Failure & Driving Your Career

Brisbane-based marketing specialist Alicent Wong has spent 20 years developing smart, effective strategies for clients in Australia and o...

Jan 18
3 min

5 Tips for Thought Leadership: a Guide for Women

By Kathryn Van Kuyk, co-founder and PR director, Media-Wize. More than half of our population is women but you wouldn’t know that from th...

Jan 11
1 min

Why Adland Can’t Innovate Without Diversity

Sexism. Racism. Ableism. Ageism. Fatphobia. Homophobia. Transphobia. These ugly biases live within the fabric of our culture, not always...

Dec 31, 2020
3 min

E-commerce Trends Forecast: What Will be Hot in the Digital Ad Space in 2021

By Lauren Swidenbank. While 2020 has been tough for many retailers and brick and mortar brands, one area that has flourished has been e-c...

Dec 20, 2020
4 min

Sarah Kennedy: Finding Your Voice

Sarah Kennedy is an award-winning voice talent based in Brisbane. With 18 years of experience, her voiceover work shows impressive versat...

Nov 12, 2020
2 min

New report confirms racist media bias

If you thought Andrew Bolt was the only perpetrator of bigotry in mainstream media, you’re sadly mistaken. A new study has uncovered at l...

Nov 5, 2020
3 min

The Power of Procurement for Gender Equity

When we think of gender equality in the workplace, the gender split of full time employees is usually what comes to mind. But what about ...

Oct 27, 2020
4 min

Sarah Canning: A World Full of Colour

Through her studio practice Lab Fever, Sarah Canning brings an artisanal approach to branding, illustration and design. Mavens founder Le...

Oct 18, 2020
2 min

Pia Sabbadini: Designing for the Common Good

With her disarming smile and relaxed professionalism, designer/art director Pia Sabbadini is a self-confessed optimist. It’s this joie de...

Oct 6, 2020
4 min

Are data gaps causing the gender pay gap?

Words by Vanessa La Delfa. The gender pay gap has a myriad of causes and like any curious feminist, I began to consider my own experience...

Sep 29, 2020
5 min

Hannah Sturrock on Role Models, Parity & Pandemic Pivots

As Managing Partner at The Hallway, Hannah Sturrock has achieved the ultimate balance of spirit, heart and strategic smarts. On one hand,...

Sep 25, 2020
2 min

Why Men Are Afraid to Deal with Gender Diversity

There’s an elephant in the boardroom of agencies across Australia and its name is gender diversity. More precisely, a lack of it. Last ye...

Aug 20, 2020
3 min

Why Jordan Peterson is Wrong About the Pay Gap

How can we bridge the gender pay gap? It’s the question keeping women and diversity advocates up at night, and one outspoken academic sup...

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