Three Women say 'Fck it' & Turn It Into A Podcast
- 5 hours ago
- 3 min read
'The Fck It List' , a new podcast from Mavens' friends at Fck the Cupcakes (FTC).
FTC is a creative enterprise founded in 2021 to fight gender inequality through smart communications. Their new podcast 'The Fck It List' is hosted by Jas Bedir, Carly Pelham and Jen Dobbie. Bold, funny, raw and unfiltered, the show delivers honest conversations on the things women are done tolerating – from impossible beauty standards and invisible labour, to the algorithms quietly shaping how we live.
Hosted on the Nova Podcast Network and targeted at Australian women aged 35–60;
professionals, parents, and changemakers alike who've carried the mental load long enough – The Fck It List is built on a simple premise: there’s real liberation in giving each other permission to be less, and say fck it, these are the things we’ll no longer accept or do.
Says Jasmin Bedir:
"Look, I started Fck the Cupcakes in 2021 because I was tired. Tired of performative cupcakes on International Women's Day. Tired of a system that really ruins it for women - and for everyone else in it."
"And honestly? Five years on, I'm still tired. But now I'm furious AND fcking funny
about it, which is a much better combination. It’s three women, decades of receipts,
and the kind of conversations we've been having off-mic for years. We’re basically
giving women permission to name the thing that needs to get into the bin.”
Carly Pelham says: "The Fck It List started as a list of things the three of us – Jas, Jen and I – were just done with. And it got long. Really long. Which probably tells you everything you need to know about being a woman in 2026."
Says Jen Dobbie:
"We're putting it on the record. Each episode, we debate whether a thing, like impossible body standards, the algorithm, the scarcity mindset, or having it all, belongs on the fck it list.
"We’re bringing in some expert guests – who are not afraid to say the thing that needs saying.”
Added Rachel Corbett, Network Director of Nova Podcasts: "At Nova Podcasts,
we’re always looking for shows with a strong point of view and genuine audience
connection. The Fck It List taps into conversations that feel incredibly relevant right
now, delivered with humour, honesty and personality. We’re excited to partner with
Jas, Carly and Jen to bring the show to audiences across the network.”
About the hosts
Jas Bedir is the German-born founder of Fck the Cupcakes and CEO of Innocean Australia.
A regular keynote speaker, occasional Gruen panellist and columnist, she is one of the most
influential voices in Australia's marketing industry.
Jen Dobbie is an award winning Creative, Mum, Host of LinkedIn Must Listen podcast Flip
the Focus, and 2025 Golden Hammer Changemaker. Her interviews including Cindy Gallop,
Victor Dominello and mother of femtech, Ida Tin have driven 1,300+ downloads, 5* reviews
and listeners across 16 countries - through organic audience love, $0 paid promotion.
Carly Pelham is Head of Brand, Marketing & Growth at Innocean Australia and FTC's
Deputy Lead. A natural performer and eternal Swiftie with a knack for saying what
everyone's thinking… just with better delivery..most of the time.
About Fck The Cupcakes
Fck the Cupcakes (FTC) is a creative enterprise, fighting gender inequality through smart
communications. Founded by Jasmin Bedir in 2021 after another tired and tokenistic
celebration of International Women's Day, FTC has grown into one of the Australian
advertising industry's favourite gender equality movements, delivering campaigns, research,
opinion pieces and conversations that drive real change.
podcast platforms. More: fckthecupcakes.com/podcast
