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Why marketers need to separate attribution from influence. By Zahava Robinson, Director & Chief Technology Officer, Kick Cashback. Marketers want clean answers. We want to know which channel drove the sale, which campaign deserves the budget and which partner should be paid. The problem is that customer journeys are rarely as clean as the reporting makes them look. A shopper might first discover a product through a creator, search for the brand a few days later, compare price

Mentally-Healthy is a movement to enhance the Australian media and advertising industry's capacity to cope with and improve levels of mental health. Since breaking ground in 2018, the organisation takes an honest measure of how our industry is actually doing every two years. At the last one in 2024, 2,000+ people answered and the openly-published, anonymised results helped inform research and resources that make a difference. Responses revealed 70% experienced burnout and/or

Cairns Crocodiles has this week announced their 2027 event with a bold new identity, first speakers, regional ambassadors and awards now open. Cairns Crocodiles, presented by Pinterest, has officially launched its 2027 festival, unveiling a bold new brand identity, revealing its first wave of speakers, launching a new regional ambassador program and opening entries for the 2027 Cairns Crocodiles Awards. For the third year running, Mavens is proud to join a stellar lineup of i

The Gerety Awards brings together a jury of brilliant women to select the best in advertising, filling the often-missing perspective needed when judging work that is relevant to the market reality. This year, +Company, FINCH, Special Group, Droga5 ANZ and 2045 Agency win for Australia and McCann New Zealand (FCB New Zealand) wins a Bronze. The jury agreed on having three outstanding campaigns rewarded with a Grand Prix this year: No Project without Drama, The Count and The

Developed by industry leaders Andy Wright (Never Not Creative) and Virginia Scully (Humankind Collective), Never Not Listening is a new peer support program for people in creative, media and marketing who want somewhere to talk about the pressure they carry, before it turns into burnout. The next step after MHFA The September pilot is calling on professionals with Mental Health First Aid (MHFA) training across these industries to sign up and learn invaluable listening and fac

Author and Creative Director Jane Evans on stage with Mavens' Founder Leah Morris at Hemingway's during Cairns Crocodiles 2026. Asia-Pacific's sharpest creative minds are invited to submit their boldest and brightest ideas as Cairns Crocodiles presented by Pinterest officially opens its Topics in the Tropics session submission portal. Organisers of the landmark three-day festival, taking place in the tropical city of Cairns in Far North Queensland, Australia, from Tuesday 25