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Mavens is your source for bold opinions, equality news and creative brilliance from women and minorities in advertising, marketing and media. Got something to add? Click below for our submissions brief and guidelines.


Alisha Hacadurian & The Artful Craft of Studio Demiurge
Interview by Leah Morris. In the age of intelligence, craft is cut-through. With so many creative tools at our fingertips, the internet is flooded with images. And in the trope-filled beauty and skincare categories, it can be especially hard to cut through. So, when my thumb was halted mid-scroll by a beautifully inspired piece of work for Melbourne-based handbag label Sans Beast, I had to track down the talent behind it and share her work with our community. Introducing Ali
5 min read


Jess Lilley: On Branding For Women’s Safety
By Jess Lilley, Founder and Creative Partner at creative impact agency, The Open Arms. The Open Arms Founders Jess Lilley (Creative Partner) and Amy Hollier (Strategy Partner). The creative industry is built on the belief that being seen is the dream. We relentlessly optimise for visibility, figuring a brand nobody notices is one that isn’t working, starting with the sign above the door. For a family violence refuge, that sign is an impossibility. So how do you put safety at
3 min read


Suits, Assemble: Adland’s New WIP IT GOOD Series Spotlights the Art of Account Service
Independent creative recruitment agency no sunday blues and brand consultancy
Gambol last night introduced WIP IT GOOD, a playful new content series exploring the art of account service in the creative industry.
4 min read


Family Violence Services Provider Relaunches as Courage Collective Via The Open Arms
Courage Collective Family Violence Services (formerly Georgina Martina Inc.) is one of Australia’s longest-standing refuges, providing critical support for over 50 years. But they felt their identity was holding them back. It didn’t clearly represent their tireless commitment to both helping victim-survivors and addressing the factors that lead to family violence. After meeting with multiple creative agencies, Courage Collective appointed The Open Arms to help find a name and
3 min read
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