The latest

By Alison McKinnon, Managing Director, CM.OSX. Last year I wrote an article about my experience of getting older in the advertising industry. Some inspired editor gave it the title “Too old for the party, too young to leave”, which I found vaguely offensive. I say with clarity and confidence, I am not too old for the party. I just don’t want to go because it’s 8.30pm and I want to watch Law & Order. Okay, and yes, too many people overstimulate me. And my feet hurt. Even in fl

By Leah Morris, Editor. It was tech journalist Karen Hao who I first observed comparing the feudalistic tech world with ancient Rome; dramatic and patriarchal with a centre that (surely) can't hold. Since listening her book 'Empire of AI' over several days while painting my mother's house, I've found much solace in women's perspectives on AI. Many of them critique the rampant social and environmental negligence and egoistic individualism of its leaders and their flawed ethos.

Why marketers need to separate attribution from influence. By Zahava Robinson, Director & Chief Technology Officer, Kick Cashback. Marketers want clean answers. We want to know which channel drove the sale, which campaign deserves the budget and which partner should be paid. The problem is that customer journeys are rarely as clean as the reporting makes them look. A shopper might first discover a product through a creator, search for the brand a few days later, compare price