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Why marketers need to separate attribution from influence. By Zahava Robinson, Director & Chief Technology Officer, Kick Cashback. Marketers want clean answers. We want to know which channel drove the sale, which campaign deserves the budget and which partner should be paid. The problem is that customer journeys are rarely as clean as the reporting makes them look. A shopper might first discover a product through a creator, search for the brand a few days later, compare price

Mentally-Healthy is a movement to enhance the Australian media and advertising industry's capacity to cope with and improve levels of mental health. Since breaking ground in 2018, the organisation takes an honest measure of how our industry is actually doing every two years. At the last one in 2024, 2,000+ people answered and the openly-published, anonymised results helped inform research and resources that make a difference. Responses revealed 70% experienced burnout and/or

Cairns Crocodiles has this week announced their 2027 event with a bold new identity, first speakers, regional ambassadors and awards now open. Cairns Crocodiles, presented by Pinterest, has officially launched its 2027 festival, unveiling a bold new brand identity, revealing its first wave of speakers, launching a new regional ambassador program and opening entries for the 2027 Cairns Crocodiles Awards. For the third year running, Mavens is proud to join a stellar lineup of i