top of page


Alessia Castiglione: How to Make the Most of a Mentorship
When advertising creative Alessia Castiglione applied to be part of the Assisterhood mentoring program, she was freelancing in Brisbane...
4 min read


Leadership Self-Talk: How to Say 'I Can & I Will'
By Karen Dewey, CEO and co-founder, Lumi.Media. After decades working as a television producer – making all genres of content from...
3 min read


"Not Another Survey" Worthwhile Just For Men's Equality Perceptions
Thanks to a new study, we now know – for the first time – how many Aussie ad men really give a f**k about gender equality. Approximately...
4 min read


Career Confessions with Carma Levene, So Media Group
Tell us what you do in one sentence. I sort out clients' social media marketing so they can increase awareness, improve perception in the...
2 min read


Mentor Like an Auntie: Natalie Taylor
Words by Lauren Eddy, Senior Copywriter, Bullfrog. The Aunties is a program that aims to inspire, protect, connect and champion women...
2 min read


Mentor Like an Auntie: Robyn Bergmann
Words by Lauren Eddy, Senior Copywriter, Bullfrog. Introducing our next Auntie in the series 'Mentor Like an Auntie', Robyn Bergmann is...
2 min read


MADC 'The Aunties' Launches With Mentoring Program for Women
Introducing The Aunties, a new program that aims to inspire, protect, connect and champion women of all ages and backgrounds across...
3 min read


Amanda Cordner: Thriving in a Male-dominated Marketing Niche
By Amanda Cordner, Founder & Director, Sea Salt Marketing. Despite many seeing marketing as a female-dominated industry, the truth is far...
4 min read


Mirella Arapian: Owning Your Values in Work & Design
In today’s marketing landscape, being ‘conscious’ is common talk that’s rarely walked. This is not the case for Mek, a Melbourne-based...
3 min read


Career Confessions with Sarah Vincenzini, M&C Saatchi
Tell us what you do in one sentence. I persuade people to feel things about stuff that they wouldn’t otherwise. Best day in the history...
3 min read


Career Confessions with Jessica Thompson, The Hallway
Next to grace Mavens 'Career Confessions' series is The Hallway Creative Director and copywriting queen, Jessica Thompson. Read on for...
4 min read


Trinity Ross: The 21-Year-Old Disrupting Old Agency Models
Ever heard of a founder who dropped out of college, only to create a multimillion dollar social media platform? Melbourne-based creative...
3 min read


How Femeconomy Is Using the Bottom Line to Put Women on Top
Did you know that women make 85% of purchase decisions? That equates to more than $800b in spend – colossal purse power. It’s an insight...
4 min read


Karen Dewey: From Executive Producer To Start-Up Founder
With only 7% of venture capitalists backing women-led startups (Forbes), Lumi.Media is a rare gem among tech companies. At the helm is...
4 min read


Career Confessions with Isabel Thomson-Officer, Manifest Melbourne
Tell us what you do in one sentence? I manage my amazing team, send a tonne of Slack messages about anything and everything, juggle lots...
3 min read


Featured Talent: Ariani Adam
Ariani Adam is a Melbourne-based photographer and social media specialist. Ari has bucketloads of talent for music photography and...
1 min read


Melissa Griffiths: Forging A Path For Transgender Talent
The greatest hypocrisy of the creative industry is that we purport to be cognisant of culture, yet we willingly live in a giant bubble....
8 min read


Nina Tovey: My Career Pivot To Editor-In-Chief
If you work in advertising, you’ve probably picked up the phone to hear your client blurt excitedly: ‘we’ve got a Canstar rating. Let’s...
5 min read


Rachel Baillie: On Learning To Put Mental Health First
Why you shouldn’t become obsessed with your job and, I don’t know, just be a person instead – an anecdotal advocation of learning to put...
4 min read


The Failing Creative: Trying To Make Magic When Your Mind Won’t Play Ball
By Emma Edwards. Trigger warning: this article describes mental health challenges including depression, anxiety, burnout and postpartum...
5 min read
bottom of page
