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It’s No Longer Up for Debate, AR is the Future

By Amber Clarke.

Ask people about AR and they’ll tell you about the latest filter they tried on social media, or that virtual cat they saw playing a keyboard. But AR is so much more than that – it can provide an immersive experience that goes far beyond just entertainment.

While AR technology has been around for a while, outside of some niche or playful integrations, it hasn’t really found its home yet, and unlike the now ubiquitous QR code, there’s been no COVID-fueled boost to create the conditions to make it really take off for the mainstream.

But AR isn’t just ‘exciting’, it’s practical.

Uniquely, AR changes the consumer experience by giving them access to something without ever having to leave their home or office – whether a virtual museum visit or something more high-end like a flight simulator.

It is important for marketers to understand how AR technology can solve their marketing problems. AR has the potential to change the way we experience marketing messages and brand experiences. It can be used to augment a physical product or service with digital information, such as pricing, reviews, or discounts.

Here are five ways you can adopt AR into your marketing mix.

1. Product Marketing

This is one of the most popular use cases. AR enables you to create an interactive experience for your consumers where they can see the product in the environment and get a better sense of how it will look in their home.

2. Events

AR can be used to create an interactive experience at events such as conferences, trade shows, and more. For example, it can be used to create virtual signage that would help attendees find their way around better or even provide information about what's happening at the event. It could also be used as a way for attendees to get up close and personal with speakers by providing them with information about them before they go on stage and during their presentation. AR can also be used for promotional purposes by displaying company logos or product information throughout the venue.

3. Online Shopping

AR is also being used to create immersive shopping experiences online where customers are able to explore products in virtual reality before they buy them. From makeup to clothing and everything in between, users can now model and try-on the products without having to directly interact with them.

4. Customer Service

It has been reported that some companies are using AR as a customer service tool where they can efficiently share additional information or help customers order online. For example, they can take a picture of an item on the store shelves and get information about it on their phone. This is helpful for people who are shopping in a different language or who need more information about the product.

5. Entertainment

Creating a fun AR experience can result in a significant buzz for your brand. In a competitive market, an augmented reality campaign can be that differentiation to help you stand out from other companies and create sustained discussion around your product or service. It will also help with the name recognition of your brand.

This article was first published in Mavens Magazine, Volume 1.

About Amber Clarke

Amber is the Marketing and Client Success Manager of Miroma Project Factory. She has extensive experience within the marketing universe including social media, public relations, augmented reality, events and content strategy, She has worked in various industries over the years including professional services, programmatic, media and entertainment and has worked with clients like Lenovo Legion ANZ, Play-doh, Just Cuts, Red Bull, 20th Century Fox Home Entertainment and Disney. Her positivity and humour is contagious and this helps her effortlessly develop strong relationships with clients.


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